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Sunday, August 12, 2012

What Marketers Can Learn from Procter and Gamble and Old Spice SEM

Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with [...]

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via Search Engine Journal http://www.searchenginejournal.com/what-marketers-can-learn-from-proctor-and-gamble-and-old-spice-sem/39607/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEngineJournal+%28Search+Engine+Journal%29